In essence, Traffic is just the visitors to a website. The total traffic is the total number of website visitors in a measured period.
Traffic is frequently measured in terms of where the visitor was referred from.
Example:
Paid traffic – The visitors that came to your site by clicking on a paid banner or advert.
Search Engine traffic – The visitors who were directed to your site following a search within the search engines (Bing, Google, Yahoo. etc)
Organic or Natural Search traffic – The visitors who were directed to your site from non-paid for sources such as a general search engine query.
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